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July 1951 Profit With Willys Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I 2012 I purchased this July 1951 brochure, an 11-page “Your Opportunity to Profit with Willys” (from number FB 1 4CM-751 GG). At that point, I hadn’t bought many brochures before winning it on eBay. Unlike 99% of Willys-Overland brochures, this one was unique, because it targeted potential Willys Dealership owners.

The reason I bought it, and the reason I never published it (only now remembering that I hadn’t), was that it was the foundational piece for my idea for a jeep museum. It was the backbone, the narrative that I wanted to course through the entire experience. It was the type of business case study (example study), that I had read many times while getting my MBA, but rather it being on paper, it was an experience.

The overriding question centered on the brochure. If it was 1951 and you had the means and opportunity to invest in a Willys-Overland franchise, should you?

A ROUGH MUSEUM OUTLINE:

Folks would begin the museum in a room with a 1950s feel. A presentation would begin with the look and feel of a 1950s commercial, except this would be trying to sell folks on the WO franchise. The video would end encouraging folks to take.a walk through history to better get to know Willys-Overland’s roots, starting with a Pre-WWII display, with 1920s and 1930s music, showing and explaining the history. It would be intimate, quiet, peaceful.

The next room would be the drums of war, the approach of WWII, the early development of Recon car options, ending with the Bantam/Ford/Willys options, with Willys winning the bid, just in time for the US to enter WWII.

Folks. would enter to the sounds of war. Maps would show jeeps being lease-lent all over the world, Britain, Africa, Indonesia, Australia, etc. The room underscores the the wide uses for the jeep (and GPA and other oddities).

As the war was being waged, visitors would encounter a more pastoral room, a relief from the war, showing WO experiments with jeeps and farming. It would also demonstrate Willys attempts to advertise the jeep, linking the willys and jeep brand, whenever they could, until the FTC case and the Ford lawsuit caused WO to shift their branding ideas.

The next room would be the introduction of the CJ-2A, the ads, the multiple implements, the implement companies. The next room would show the competitive landscape, with Willys adding other vehicles, and how the big three were responding (and how consumers were responding). Also highlighted would be WO’s continuing shift in brand marketing, the shift away from Jeep as the overriding brand to Willys as the over riding brand.

Subsequently, visitors would be taken into a unique room, showcasing the newly introduced Hurricane engine, but this would be a bigger-than-life walkthrough engine in plexiglass, so folks could look below at a crankshaft turning, a camshaft above, pistons to one side, etc. It would be a truly unique experience.

At this point in the museum, visitors would face reach the time period of the brochure. It’s the point in all business cases: What’s the decision, to invest or not to invest.

At this point visitors transition to the troubles at W-O and the decision to sell out to Henry Kaiser. The finally room showcase the Kaiser years, as the company took control of Willys assets and focused back on the unique 4WD capabilities of the jeep lineup, while also embracing “JEEP” as the brand.

The museum ends at 1963, when Kaiser shifts to more modern vehicles, such as the Wagoneer and Gladiator, and how those vehicles pushed sales to new heights, as well as a push away from jeeps as pure utility vehicles and more as a fun, family, or sporty vehicle.

Anyway, that was the plan, but time and resources never quite materialized.

Ann and I visited a lot of museums on the way to developing ideas in hopes of creating an experience that would bring in folks from outside of the jeep world, because based on my early research into auto museums, if it doesn’t cater to non-jeep folks, it likely won’t generate the income necessary to sustain itself.

1951-07-willys-dealer-brochure-fb-1-4cm-751-gg3-lores
1951-07-willys-dealer-brochure-fb-1-4cm-751-gg4-lores 1951-07-willys-dealer-brochure-fb-1-4cm-751-gg5-lores 1951-07-willys-dealer-brochure-fb-1-4cm-751-gg6-lores Continue reading

 
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eWillys Goes Offline Jan 1, 2025

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

UPDATE II: If you want to email me directly, feel free to use [email protected] (not [email protected], which hasn’t worked for a few years).

UPDATES: I greatly appreciate all the kind words. I see there are some questions, so let me answer them…

  1. I am not shutting the site down due to financial issues. We are in fine shape. The site has never made much money, but it has made enough to pay for the basics costs, plus the purchase of brochures, a few toys, etc.
  2. Someone has reached out about taking over the site. If I can make that happen, then maybe the site goes forward in some form. If I can’t find someone, I plan on condensing the most important info into static HTML pages (similar to the CJ-3B page) that can be more easily be saved and republished for posterity.
  3. I don’t have any specific plans for the future, except reducing my time demands, so I can focus on finishing the Tour Jeep, traveling a little more without having to do updates on the road, and tackling more property tasks. 
  4. As I have described to a couple folks, if you remember the scene when Forest Gump stops running in the middle of Monument Valley, realizing he’s done, that’s the way I feel. I feel like I’m just done. 

I hope that additional info helps!!

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I have decided to shut down eWillys. At this time, I don’t plan to do any more updates.

Thanks to everyone who were able to use it, read it, all those who commented, and the many domestic and international friends Ann and I have made over the past 17 years.

The site will remain up until the end of the 2024 year. I hope to figure out a way to republish some of the unique information the site has on it in a different, less expensive manor.

Best wishes all. It’s been a good run.

ewillys_logo_20x30_poster

 
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Nuts and Bolts and Stuff

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

After successive waves of cleaning, I’ve organized my nuts, bolts, washers, and oddities into similar sizes, thread counts, types, sizes, kinds, etc. This Harbor Freight organizer is hardly perfect, but it should be much easier to locate things (I hope). I fully expect the rear tab on plastic containers that holds them to a thin vertical plate to eventually break. But, until then, this keep me a little more organized.

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A Jeep Wagoneer + a Ferrari = Jerrari • Top Speed: 140mph

• CATEGORIES: Features, Museums, videos This site contains affiliate links for which I may be compensated.

UPDATE: This is a very old post (which likely needs updating), but Mauri added a nice addition to it, a video of Jay Leno driving this rig.

 

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Originally posted April 28, 2011: The National Automobile Museum (the Harrah Collection) in Reno, Nevada, opened in 1989.  Most of the collection is based on Bill Harrah’s (gaming pioneer and avid collector) automobile collection.  Following Bill’s death in 1978, the Holiday Corporation bought Harrah’s Hotels/Casinos and more, including the collection.  Then Holiday announced they were going to sell the cars.  This ticked off Nevadans, so the governor stepped in and helped negotiate a donation of the cars by Holiday to a special non profit organization established for the purposes of a museum.

The museum was named among the top ten museums by Car Collector magazine, has been ranked as one of the best 16 car museums in the world by Autoweek, and has been selected the best Museum in Northern Nevada in Nevada Magazines’ Annual Readers Poll.

The collection appears to have only two jeeps.  One is a slightly modded CJ-5; the other is a Wagoneer that was outfitted with a Ferrari engine and called a Jerrari.

Here is the Jerrari as photographed by RenoDesertFox from Flickr.  Note the color of the first image is the correct color and the remaining images have had the colors tweaked by the photographer, but still show a good deal of detail.

1. Front view of the Jerrari (link to original)

2. Color has been tweaked. (link to original)

3. The Ferarri engine. (link to original)

4. Click on the image to more easily read the history. (link to original)

1. Here is the one image I have, again via RenoDesertFox, of the 1972 CJ-5 on display. (link to original)

 
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Various Updates

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

It’s been another busy month here at eWillys HQ, though little involved jeeps. That said, I did get the race jeep cleaned up and the thermostat replaced on Sunday. I”m hoping to test the thermostat out later today, once my eyes recover from being dilated.

My eyes were dilated, because I had my cataract consultation this morning; they saw no problems doing the surgery on both eyes, so I will be proceeding forward on that! Having worn glasses since the 9th grade, I can’t tell you how excited I am to be able to have 20/20 farsightedness! My eyes are pretty wonky at this point, with many of these updates done with just one less-than-perfect eye (and the other terrible). I am positive I’m making mistakes.

On the home front, we did minor decorations for halloween (no one comes by anyone). Ann had the brilliant, simple idea, to turn our house into a ghoul. It looks best from the road:

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This is how it looks closer up and less dark (a bit more hokey):.

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Halloween decorations will come down soon, quickly replaced with Xmas decorations.

One afternoon a couple days ago Ann and I heard a bang. We didn’t really think anyone of it until I wandered out to shut our driveway gate, when I encountered a beat up mailbox. It look like someone used it for batting practice (a quick tour of the neighborhood reveal a couple more smashed boxes). Having some body tools around, I brought the box back to life and it looks nearly as good as it did before, just with a little more character. At someone point I’ll add a barrier to stop this from happening again.

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After some tender love:

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Ann finally harvested her Poblano peppers, so I spent some time roasting them, skinning and de-seeding them, before freezing them. They’ll make some yummy meals.

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Apart from all that, fall chores have taken priority, such as falling leaves, shutting down irrigations systems, along with much more. I’m sure most of you can relate!

Happy Halloween everyone!

 
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David Tracy Readies a CJ-3B for his Wedding

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Leave is to David Tracy to try and get a CJ-3B running in anticipation of his wedding. He must have a patient bride! Thanks to Bill for sharing this story.

https://www.theautopian.com/i-have-7-weeks-to-get-my-1954-willys-jeep-ready-for-my-wedding-and-ive-never-even-heard-it-run/

david-tracy-cj3b2

 
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1968 & 1969 DJ-5 Gala Ads & Photo

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: eBay has a rare color photographic slide depicting a DJ-5 Gala/Surrey like the one shown in the Hawaii ad at the bottom.

dj5-surrey1

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Originally Published May 21, 2020: During the late 1960s, a couple different Jeep dealers in Hawaii offered DJ-5 Jeep Galas for sale. There were at least two different styles of ads published. The Gala was a Surrey that was sold by the export arm of the company.

In 1967, a Kaiser-Jeep dealership owned by Von Hamm-Young Mercantile, flew the 1968 model of the DJ-5 Gala Jeep to Hawaii. From the story below, it would seem that this may have been the first example of a DJ-5 Gala Jeep arriving in Hawaii. Note that the photo’s caption only describes this jeep as a Gala.

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Over the next two years, the dealer published ads hoping to spur sales. We’ll likely never know how successful sales were, but I’d suspect not too many were sold.

1) The first ad appeared between April and September of 1968. The example shown below was published in the May 30, 1968, issue of the Honolulu Star-Bulletin. There are a variety of things that struck me with this ad. First, it’s the first ad I’ve seen for a DJ-5 Surrey/Gala. Second, it is advertised as a “Surrey Gala”, rather than one or the other. Third, it came in six different color schemes. Fourth, later in the year (specifically September 24th in the Hawaii Tribune Herald), Big Island Rambler was the dealer name at the bottom of the ad, with no specific link made to Von Hamm-Young.

Apart from all those points, it’s generally just an odd ad for a vehicle!

1968-05-30-honolulu-star-bulletin-dj5-surrey-ad-lores

2) This ad appeared multiple times, but only during April of 1969 (I could find no other ads for any other month in 1969), isn’t quite as odd as the 1968 campaign. The ad also doesn’t mention the multiple package options. This particular example was published in the April 4th, 1969, issue of the Honolulu Advertiser.

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Flamingo Gardens Jeep Train in Flamingo, FL

• CATEGORIES: Features, Postcards • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I ran across this photographic slide of a jeep train on eBay that looks identical to one that ran in the Flamingo Botanical Gardens (see postcard below). The problem is that the CJ-5 bears a Chevron Island plate, an island that is along the Gold Coast of Australia. Was Chevron Island a term used in Florida?

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Here’s the post card (available on eBay):

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Originally posted January 14, 2013: Craig spotted a postcard on eBay about a jeep train in Flamingo, FL.  Some additional investigation revealed the  train was located at the Flamingo Botanical Gardens. It looks like they still use a CJ-5 to pull the jeep train! A tour leaves every hour, on the hour, from 11:00 am to 4:00 pm.

“Flamingo Gardens is a 60 acre not-for-profit attraction with a wildlife sanctuary, aviary, and botanical garden. The Gardens were originally the property of Floyd L. and Jane Wray, who in 1933 built a home and citrus grove on what was then the edge of the Everglades, where they started a botanical collection of tropical and subtropical fruit trees and shrubs.”

From the website:

flamingo-gardens-jeep-tour-jeep3

Here are historical photos of the jeep train:

Florida Memory, http://floridamemory.com/items/show/92849:

flamingo-gardens-jeep-tour-jeep2

State Archives of Florida, Florida Memory, http://floridamemory.com/items/show/131421:

flamingo-gardens-jeep-tour-jeep

 

 
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Colorado Dash Plates on Glovebox eBay

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

I thought this collection of dash plates was interesting. Jeep Rodeos, Ice Races, Jamboree, and more. Colorado was a happening jeep place circa 1970!

View all the information on eBay

“Vintage Colorado event plaques from the 1960’s attached to a vintage CJ glove box door.”

glove-box-colorado-dash-plates

 
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Working Jeep Photographic Slides on eBay

• CATEGORIES: Features, Fire/Police/Industry Vehicles, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

Here are three photos of working jeeps available on eBay.

1) CAMBRIDGE, MA Fire Apparatus SLIDE: LIGHTING UNIT-2:
cambridge-ma-fire-fighting-lighting-truck

2) 1961 Slide NIPSCO Northern Indiana Public Service wagon:
1961-northern-indiana-public-works-wagon

3) CJ-5 Unloading Circus Wagon Train 1980s:
1980s-cj5-circus-wagon-train

4) 1961 Colorado Tour Jeep CJ-5: I’m unclear if this is a San Juan Scenic Tour Jeep or someone else running a tour. Davis tours was over by 1961.

1961-colorado-tour-jeep-cj5

 
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Video of MD Juan Parts Production

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Bill shared this video from FRAME of MD Juan’s parts production line.

 
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2025 Holy Toledo Calendars Now Available

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

The 2025 Holy Toledo Calendar is now available for purchase. You can buy the online here: https://www.dispatchermagazine.com/calendars/2025-holy-toledo-wall-calendar.

2025-dispatcher-magazine-calendar

 
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Swamp Buggy Racing Video

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Steve shared this swamp buggy racing video. At the 3:17 mark are some flat fenders, but they are quite a bit slower than those specially built buggies.

 
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Stainless Flat Fender Düsseldorf, Germany $25,000

• CATEGORIES: CJ-3A, CJ5, Features, International • TAGS: This site contains affiliate links for which I may be compensated.

Daniel’s neighbor in Germany has decided to sell his stainless flat fender jeep. Shipping is available. For more information, you can contact Daniel at kontakt @ langkau-automotive.de (remove spaces from around the @) and he can field initial questions.

“It has a galvanized CJ5 Frame, 3.8l AMC Engine, dana30 disc front, D44 30 Spline rear, power steering, power brakes.
Price $25K
Location Düsseldorf / Germany”

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1951 3-Door Wagon Little Rock, AR $3000

• CATEGORIES: Features, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $3000

(07/01/2023) While it has three doors, according to the seller it does not appear to be a hyrail or Fairmont build. So, the history of it isn’t clear.

https://www.facebook.com/marketplace/item/2011764609239464

“Very rare 1951 Willys wagon with the third door passenger side. It’s not a railroad. Or Fairmont built There are no holes in the floor for the towers.  so if you know anybody or any company who needs a Sema build that was my plans”

1951-wagon-fairmount-hyrail-littlerock-ar7 1951-wagon-fairmount-hyrail-littlerock-ar8

1951-wagon-fairmount-hyrail-littlerock-ar9

 
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Busy Week

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

The cooler temps (highs in 70s, lows in 40s) this week means winter is approaching all too fast. Our pasture irrigation will shut down Monday, so we moved cows, slaughtered our 2 steers (with 8 of our neighbor’s steers), so I am flush with beef cheeks, hangar steaks, skirts, tails, and some organ meat (neighbor wanted none of those cuts). I walked away with about 100lbs of extra meat! Our three heifers get slaughtered next month.

2024-10-10-slaughter-cows

We joined lots of other folks who enjoyed the northern lights this week. These are early shots (circa 8pm) as Ann is still navigating life on a knew-trike after having light foot surgery earlier this week, so we didn’t stay out too late.

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The other day Ann and I talked about how we wanted to remodel part of the shop so we can add a pool table and some other stuff, including a Wurlitzer jukebox. That led to me doing some searches to see what a jukebox would run. It turned out, a local guy was selling off his uncle’s collection of jukeboxes, speakers, and music. This guy’s uncle has so many records, they line the walls of his roughly 60′ shop in multiple rows– immense!

The guy also had 36 jukeboxes. Apparently, he was quite the collector before he passed. Anyway, since I was local and since I mentioned that Rudolph Wurlitzer was my great great grandfather, the guy cut me a heck of a deal on these two jukeboxes. I haven’t had a chance to plug them in yet (figured I’d do ewillys updates first). I know they at least light up, and given what I paid, just that would be enough.

2024-10-12-wurlitzer-jukeboxes

The one on the left is a 2600 from 1962 and the one on the right is a 1500 from 1952.

So, no surprise, not much done on jeeps this past week!

 
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Short Cut: The Concept Compact Jeep

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

This video covers Short Cut, a concept compact throwback jeep that lacks a top and doors shared by Bill. The video also describes this jeep as “cheap”, but I suspect the price-point on one of these would still be substantial. If this ever went to production, I expect buyers would be looking for top options at some point. More info: https://www.caranddriver.com/news/a15349161/prime-cut-jeep-shortcut-concept-is-a-wrangler-trimmed-to-cj-5-size/

 
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Stainless Jeeps For Sale in the Philippines

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Thanks to bill, here’s a short video showing a lineup of stainless steel jeeps for sale in the Philippines.

 
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Massimo Mini Jeep

• CATEGORIES: Features, Other 4x4s, toys This site contains affiliate links for which I may be compensated.

Bill shared this video of a guy walking through and driving a Massimo mini-jeep. I’ve seen ads for these posted in various FB and Craigslist ads, but this is the first video I’ve seen. At $2500 through Tractor Supply, they aren’t a trivial purchase, but I have to say they do look kind of fun!

tractor-supply-mini-jeep

 
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Hamilton Pedal Jeep Fresno, CA $650

• CATEGORIES: Features, toys This site contains affiliate links for which I may be compensated.

UPDATE: Forgot the link …

Mike shared what appears to be a good price on a nicely restored Hamilton Jeep.

https://www.facebook.com/marketplace/item/7980290038764999/

“Recently restored 1950s Hamilton Jeep pedal car”

hamilton-pedal-jeep-fresno-ca6 hamilton-pedal-jeep-fresno-ca7 hamilton-pedal-jeep-fresno-ca8 hamilton-pedal-jeep-fresno-ca9

 
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Newest Folk Art “Jeep”

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Before I return to working on the FC, I am finishing what I started before our Balloonfest event; I am completing a thorough cleaning and organizing of the shop. I even bought one of these nut/bolt organizers to reduce the hunt for nuts and bolt and other items that are stuffed into cans that sit on my table tops. Some of these cans of bolts were ones that I put into cans back in the mid 1980s. Clearly, I’m not going to use some of them, so it’s time to sort, dump and organize!

I picked this folk art “jeep” off of ebay for cheap. I think it is supposed to be a Fiat Campagnola, or some derivation of it. HOWEVER, I later re-discovered these were sold through Hobby Lobby. I even posted about this (thanks to John) back in 2022, but I forgot about it … oh well, at least I didn’t pay much for it!

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Balloonfest 2024

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.
2024-09-28-balloonfest-racejeep

Ann taking her cousin for a spin in the Race Jeep.

We had our annual family gathering last weekend (hence the lack of updates). I was busy up til folks started arriving on Friday morning and didn’t stop moving until Sunday night. We had around 40 folks camping, tenting, RVing, staying in the house, crashing in the bunk house, and even sleeping in the shop’s extra rooms. The weather was perfect, warm during the day and cool enough at night for some fires.

The balloons launched at 7am Saturday morning, but Sunday proved too windy (the balloons launch about a 2 miles from us). This year the winds took the balloons east, so we didn’t get any close up views from our property (but most relatives went to the airport to watch them). However, most of the time we were all having fun, playing games, eating and hanging out. Here are some random pics from the event.

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We rented a bounce house and obstacle course for the young ones.

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A silly race.

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Using chalk paint, I made four square, hop scotch, and a tic-tac-toe play areas.

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I built a set of corn holes with a balloon theme. These were a bit hit.

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On Friday night, one of the relatives got out his fire dancing items and entertained us at the fire pits. He’s been spinning fire for more than a decade (though he’s only been part of the family for just over a year). So, this is a neat treat.

Continue reading

 
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DJ-5 Electruck Brochures

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Bill shared this article about the DJ-5Es, the electric postal jeep. 

https://carbuzz.com/forgotten-jeep-first-electric-fleet-vehicle/

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Originally posted January 21, 2020: Thanks to Gayland for sending me this brochure of the Electruck, an electric powered DJ-5E made by AM General.

year-dj5e-form-2755ev-2-electruck-dj5-1-lores year-dj5e-form-2755ev-2-electruck-dj5-2-lores year-dj5e-form-2755ev-2-electruck-dj5-3-lores year-dj5e-form-2755ev-2-electruck-dj5-4-lores

These images were from an eBay auction in 2015:

1975-electruck-brochure1

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One Man’s Afrikan Dream to Own a CJ-2A

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Bill shared this short story about a man from South Africa who had a life-long dream to own a Willys. FYI: 1 South African Rand is currently equivalent to $17.50 USD. R21,000 = aprox $1,200USD.

https://4x4afrika.com/2024/07/24/a-lifelong-dream-come-true/
cj2a-afrika

 

 
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Anyone Recognize this Dually Adapter?

• CATEGORIES: Features, wanted • TAGS: This site contains affiliate links for which I may be compensated.

Tanner found a set of four of these adapters, but several of us don’t recognize them (Here are some for comparison: http://www.ewillys.com/2017/04/05/dual-wheel-adapters/). They seem closest to the Hickey adapters, but also different front them. Here are the pics:

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